Bill & Melinda Gates FNDN.

Nature of Project : Design Research, User Experience ( Commercial )
Project Year : 2014
Designed for : Bill & Melinda Gates Foundation ( Academic )
Time taken : 3 Months

” Winners – Third Place – Information for Life challenge¬†“

This project was executed as a part of ‘Information for life’ contest by Bill and Melinda Gates Foundation. The brief was to help families in the developing countries to use the health records as an informational tool that prompts choices and actions that leads to better healthcare for children.

Full Brief of the competition

Mamta Calendar

The first round of the competition probed us to give a direction to sort the information chaos around the child and the mother healthcare system. We focussed on Gujarat governments mother and child health care system and we proposed a design intervention to enhance the system

Our Direction to the solution :

Our objective is to reach the masses who are less educated, are not financially well off, have considerable misconceptions regarding how the system works, with information they would have faith in, feel comfortable while approaching, find it easily, and practice it regularly by realizing its importance until it grows into a habit of the community. We steered away from working on devices such as mobile phones, as the orthodox patriarchal model in the villages of India forbids women of the house any access to such technology. To have it accepted with importance as it has vital information beneficial for the health of the existing and incoming family members. The proposal should be seen as a line of thought which will blend in as a part of the common household as a utilitarian object but will continue to work for its purpose and also an extension of the health care centres.

After the first round 5 teams around the world were selected and were provided an opportunity to participate in a 72 hour design challenge in Amsterdam.


After the first round selection we had done some field research in the village of dholakuwa.


The data and the interviews collected in the village were later brainstromed in Student Design Challenge at Interaction14 conference





The research analysis helped us in building prototypes to see how the calendar might look like. We quickly made some paper prototypes or different forms and functions


The paper prototypes were displayed to the conference participants for suggestions and feedback


From the feedback received we had developed the final prototype


Interaction 14 onstage presentation


Mamta Calendar


Interaction 14 Awards


I would like to thank the following people for thier contribution to the project:

Karan Dudeja – Project Team mate

Krupa Patel – Design Research


Jignesh Khakhar – Programme Co-ordinator ( New Media Design )

Neelam – Design Rsearch ( SAP Labs, India )

Bill and Melinda Gates Foundation:

Skye Gilbert   | Almeera Anwar

IxDA – Interaction 14 Team:

Dianna Miller | Izac Ross | John Payne | Alice Konijnenberg