Nature of Project : Design Strategy ( Commercial )
Project Year : 2015
Designed for : Holachef.com
Time taken : 8-9 Months
Holachef is a chef curated meal ordering platform based out of Mumbai, India. Started in 2014, holachef curates dishes from home chefs and the professional chefs. Holachef attracts a wide range of people with its daily changing menu’s and home style cooked regional cuisines. Holachef currently operates in Mumbai and Pune. Holachef.com raised $3.1 Million in Aug 2015 from Kalahari Kapital.
I was a core team member of the holachef and established the photography, marketing design and the product design teams. As the head of design, I strategised the product’s design vision and built an ecosystem of apps around it. The design team redesigned the complete food ordering experience from the scratch in both mobile and the web. The design team was also responsible for designing an array of internal apps which increased the efficiency and make co-ordination simpler.
For the complete experience visit Holachef.com