Nature of Project : Experience Design ( Commercial )
Project Year : 2014
Designed for : Adobe India Pvt. Ltd.
Time taken : 7 Months
Adobe Brander enables new ways to create, manipulate and distribute brand identities and documents using Adobe tools. The objective is to create a set of services that would reside in \ Adobe creative cloud. Adobe Brander would consist of one or more value added services that would allow users to leverage on the power of the creative cloud for collaboration or co-creation via various Adobe Products. empowers users such as Brand Creators and Brand Communicators. The service was defined by research and understanding the process of brand creation and distribution and in-depth interviews conducted by various stakeholders in the branding space.
Strategies adopted :
1. In Depth interviews and Design Research with the various stakeholders in the system
2. Brainstorming and Mind mapping of the research insights
3. Defining the pain points in the system from the research insight mapping
4. Converting the pain point into opportunities of design intervention in the system
Adobe brander was conceptualised as a part of final year academic design project in association with Adobe India and is treated confidential.